The Allstate Foundation
Teen Safe Driving Funding Guidelines
The Allstate Foundation Teen Safe Driving program is helping to reinvent the way teens approach driving to help save young lives and instill a lifetime of safe driving attitudes and behaviors. Car crashes are the No. 1 killer of teens in America. No other behavior or hazard (including homicides or suicides) comes close to claiming as many young lives. Sadly, teen driving deaths and injuries have devastating consequences on individuals, families and communities. The Allstate Foundation believes that every teen should have the opportunity to celebrate birthdays, walk across the stage on graduation day and pursue their hopes and dreams.
The Allstate Foundation Teen Safe Driving Program is addressing the issue by making smart driving socially acceptable to teens. The program has three components:
- The program’s primary strategy is to grow its teen-to-teen smart driving movement. The teen safe driving program uses the power of peer influence to educate teens about the issue; change the way teens think and act in the car as a driver or passenger; and, empower teens to become smart driving activists. Community outreach to involve key teen influencers (parents, schools, community groups, etc.) to reinforce teen smart driving and surround teens with smart driving messages.
- Thought leadership to advance public understanding of the issue and inform public policy decisions, particularly regarding the value of state graduated driver licensing laws.
- Public awareness (among teens and adults) to elevate teen driving as a chronic public health issue.
In 2014, priority will be given to programs that:
- Help grow the teen-to-teen smart driving movement or help educate the public about the value and importance of stronger graduated driver licensing laws at the state level (while not directly or indirectly advocating for specific legislation).
- Provide unique and innovative ways to make smart driving socially acceptable to teens.
- Appropriately reach diverse audiences with culturally-competent program tactics and messages.
- Reflect collaboration among multiple organizations with distinct roles and responsibilities clearly articulated for each partner and a viable operating plan demonstrating how the partners will work together on the program effectively.
- Create bold, sustainable change, meaning that new teen drivers also will benefit from the program in future years.
- Measurably reach the largest number of teens in the most meaningful and impactful ways.
- Are replicable in other communities with a detailed action plan on how the program will be shared with other organizations and/or communities on a national, state or local level.
- Reflect an understanding of teens and demonstrate ways specific communication tools can be used to influence teen behavior and decision making.
- Help generate widespread public awareness of the teen driving issue and the program’s strategies and tactics through effective communication plans.
- Outline ways to appropriately engage Allstate agency owners, employees and/or financial specialists as volunteers in the program.
Programs will be measured against the following success metrics:
- Number of schools (if applicable) participating in program.
- Number of teens who heard the safe driving message.
- Number of teens who participated in a safe driving program.
- Number of teens who led a safe driving activity.
- Media coverage (list of print, broadcast and digital media coverage of the program).
- Number of Allstate agency owners employees and/or finanicial specialists involved in the project.
- Program information shared with key opinion leaders, including community leaders and elected officials, to help advance public understanding of the teen driving issue and potential solutions to help address it.
- Information on how the program was socially innovative and impactful and how it will keep teens safer on the road in the future.