The Allstate Foundation
Teen Safe Driving Program
Sex, drugs and rock 'n' roll often are considered the greatest risks to teens safety. However, the biggest threat to teens is parked just outside your home. Motor vehicle crashes caused by teen drivers are the leading cause of death for teens in America today.
The tragic facts:
- More than 4,000 teens die in car crashes every year
- Teens crash four times more often than any other age group
The Allstate Foundation takes on a deadly epidemic
With the goal of identifying effective new approaches to this problem, The Allstate Foundation launched a comprehensive teen safe driving program in 2005. The Foundation works to develop innovative, teen-engaging approaches to help raise awareness of the issues, reduce injuries and ultimately to help save lives.
By empowering teens to become part of the solution, and by celebrating their driving experiences, The Allstate Foundation Teen Driving Program takes a positive approach to addressing the number one killer of teens and making smart driving socially acceptable among teens themselves.
The program includes the following components:
- Keep the Drive® a national teen-led smart driving movement that educates teens about the issues, impacts the way they think and act in the car, and empowers them to become smart driving activists in their schools and communities. For more information, visit www.KeepTheDrive.com.
- Community Outreach to surround teens with smart driving messages and involve key teen influencers, including parents, in reinforcing smart driving behaviors.
- Leadership and Advocacy education to advance public understanding of this issue and inform public policy decision-makers about the value and importance of graduated driver licensing laws on the state and national level.
- Public Awareness to elevate teen driving as a chronic public health issue through targeted social marketing and public relations campaigns.
